Masaba’s Quirky Designs Define the New Age Woman

Masaba Gupta

Masaba Gupta (Image Source: Wikipedia)

She is touted to be the youngest Indian fashion designer to have wowed the classes and the masses alike. She kick started her fashion career with INIFD’s ‘Most Promising Designer’ award in 2009. She was invited by the American Embassy in 2012 for the ‘Young Change maker’s Conclave’. Born to an actress mother and a cricketing legend, her claim to fame however, is purely due to her creative genes. She is Masaba Gupta, one of India’s leading and youngest fashion designer.

Her designer label – ‘Masaba’, targets the Indian woman who retains a touch of modernity. Masaba’s uniqueness lies in the use of prints and weaves on gorgeous fabrics. Her designs do not have a strong focus on embellishments. So, what makes her different from the crop? It’s the clever use of everyday shapes and objects that are printed on pretty fishtail skirts, jackets, sari’s, gowns, etc. It’s her fresh take on sari’s that has turned it into a wardrobe staple of even those women, who turned down their nose at Indian wear.

With the launch of ‘Masaba Lite’, her designs took a quirky and outlandish twist to appeal to the younger lot. Prints of autorickshaws, alarm clocks, table fans, sneakers, window frames, and more have been splashed on lightweight fabrics. These fabrics have been shaped into interesting silhouettes to woo the young-at-heart, who prefer fuss-free, affordable, and trendy attire. The recent ‘Wandress’collection showcased at the Lakme Fashion Week, 2014, laid an emphasis on long tailcoats worn with quirky sarees in crepe and satin. Quite a twist to the ‘desi’ look, we must say!

Masaba has left no stone unturned by experimenting with different cuts, fabrics, textures, and prints. We wonder what this lovely lady has in store for us in her next collection. Let’s wait and watch!

 

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